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Wigan Athletic Team Up With Big Cola

Wigan Athletic Team Up With Big Cola




Wigan Athletic, along with Everton, Stoke City and West Bromwich Albion have teamed up with a new partner, Big Cola.

Aje, the Peruvian makers of the soft drink have decided to enter the Asian market and moved their global marketing division to Bangkok, Thailand as part of a strategy to aggressively push the brand in the Far East.

Part of this strategy is to be associated with Premier League clubs and this is where the Latics and the other three come in, in a one year deal worth 300 million baht, about £6.1 million the four clubs will display the Big Cola logo at their grounds and on their interview backdrops, it's the real thing!

Some big, Big Cola exec's looking pleased



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Writer:Barry Worthington
Date:Thursday August 11 2011
Time: 10:40PM

Comments

0
End up with a lot of wind of too much cola
worbo
11/08/2011 22:46:00
0
Should be Dr Pepper - what's the worst that could happen?
theguru
11/08/2011 22:57:00
0
how much of that £6.1 million are we getting?
wigan-latics
11/08/2011 23:28:00
0
Probably 1/4
worbo
11/08/2011 23:38:00
0
Which is £1.525 mil
worbo
11/08/2011 23:40:00
0
can we buy a decent striker for that
shevylatic
12/08/2011 08:08:00
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